MINI Canada, a division of BMW Canada Inc.
We personalize websites operated by MINI and participate in network advertising programs that display advertising about MINI on other unaffiliated websites. We customize and personalize this advertising to your interests based on information from your activities, such as the actions you take when you visit our websites and when visiting websites that display MINI advertising.
We use technologies such as cookies, web beacons, pixels and other technologies to collect information on how users navigate our websites and respond to our promotional communications.
When a user interacts with our website, "cookies" and other digital markers are used by us and by our third party service providers to collect information and to track user patterns. These technologies create unique identifiers that permit us to identifies your browser or device each time you visit our website. These technologies can tell us which pages were visited and how often. We use this information in an effort to improve our website’s usefulness to you - primarily for technical reasons, such as providing seamless navigation. In addition, we may use website plug-ins (including third-party plug-ins) that store information in your local browser storage to assist with understanding website analytics.
Our third party service providers, including ad management providers, use third party cookies, web beacons, or other digital markers to help us to maintain and improve our websites and electronic communications, deliver interest-based advertising on this website and on other sites, and provide social plug-in functions. A list of service providers is available upon request.
We may also use third-party social media platforms (e.g. Facebook, Twitter, etc.) to show you customized ads. To offer such ads, we may convert your email address, telephone number or other information into a unique value which can be matched by our partner social media company with a user on the social media platform. Although we do not provide any personal information to these platform vendors, they may gain insights about individuals who respond to the ads we serve. To opt out of customized social media ads, please use the links provided in the ad, or email [email protected].
We believe that interest-based advertising that is tailored to your particular interests is more helpful and relevant to you. We use information collected about your interaction with our websites and other unaffiliated websites to understand our audiences and to improve your access to new products and services that are most relevant to your interests.
If you do not want to receive interest-based advertising on other websites or would like to exercise choices about the third party advertising networks that provide you with interest-based advertising, please see the opt-out options below. Please note that if you opt-out you may still receive online advertising from us on other websites or applications. However, these advertisements will not be displayed to you based on your interests. Please note that like many other websites, we will also continue to personalize your visits to our websites.
Should you have any questions or concerns about our interest-based advertising or our privacy practices, please contact our Privacy Officer by email at [email protected]; by telephone at 1-866-DRV-MINI; or by mail at 50 Ultimate Drive, Richmond Hill, ON L4S 0C8. All submissions should be directed to the attention of the Privacy Officer.
Last Updated: September 2016
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